From New York to Columbus, OH and beyond, allies in 20+ cities across the country the have their plans in motion to send a clear message to Wendy's this April 5: It's on you, Wendy's, to stop spreading misleading statements about the CIW and instead join all your fast-food competitors in the Fair Food Program, the only proven program to guarantee respect for farmworker women's human rights.
Find out how you can join an action by sending an email to email@example.com. Students are leading many actions.Community and faith-based allies are called upon to support students' actions, or plan your own if there isn't one already taking place in your town!
Following the incredible Freedom Fast outside the hedge fund offices of Wendy’s Board Chair Nelson Peltz in New York City, Wendy’s took a desperate stab at a public response.
And miserably failed.
On Wednesday, Wendy’s Director of Corporate Communications Heidi Schauer (if she still holds this position) went on record in the Huffington Post accusing CIW farmworker women leaders of “trying to exploit the positive momentum that has been generated by and for women in the #MeToo and Time’s Up movement to advance their interests.”
It didn’t take long for the Internet to clap back at Wendy’s disgusting accusation. Most notably, Hollywood actress Alyssa Milano slammed the fast-food giant on Facebook over the outrageous comment:
“Hey, @Wendys! If you really want to get on the wrong side of the #TimesUp movement, keep using our name to attack and belittle farmworker women who are fighting to keep themselves and their sisters safe from rape in the fields.”
Wendy’s shameless attack on farmworker women not only hit a nerve with leaders in the entertainment industry, but unsurprisingly sparked outrage among students and young people, the prized demographic the company brazenly flaunts as its target market.
And so, it’s on us — the brilliant grassroots network of students and young people that fuel action in CIW’s national Wendy’s Boycott — to mobilize our campuses in support of farmworker women’s rights.
Join the Student/Farmworker Alliance on April 5 in expanding the “red-dot” campaign, where students are marking campus maps with red dots representing an act of sexual violence, to include Wendy’s restaurants. Organize a march to Wendy’s, and deliver a big red dot to the local manager as a badge of shame for the fast-food giant’s refusal to end sexual violence in its supply chain by joining the Fair Food Program.
Reach out to us at firstname.lastname@example.org for an organizing kit to help plan your action, including a sample press release, social media resources and a creative actions guide. And be sure to check back next week for a map of confirmed actions near you.
It’s on, Wendy’s!