CIW and AFF announce ‘Behind the Braids’ national truth tours, weekend of action this fall!

As the Wendy’s Boycott swells with support from groups and individuals nationwide – including last week’s endorsement by the National Council of Churches and the nearly 50,000 petition supporters on – farmworkers in Immokalee are ready to hit the road this fall with the truth about Wendy’s and its callous disregard for human rights!

Starting the first week of October, just as the harvest season and organizing in the farmworker community begins to pick up here in Immokalee, CIW members will join thousands of consumer allies for powerful actions, film screenings, presentations, workshops, and interviews in nearly two dozen cities around the country, from the Southeast to the Midwest. To culminate the busy season of tours, the Fair Food Nation will come together for a national weekend of action just ahead of Thanksgiving, Nov. 11-13, amplifying the Wendy’s Boycott from coast to coast.

Check out the ‘Behind the Braids’ tour schedule and join us this fall to demand full respect for the human rights of farmworkers in Wendy’s supply chain!

Southeast (Oct. 2-12): Nashville, Atlanta, Athens, Gainesville

Midwest (Oct. 4-10): Cincinnati, Cleveland, Louisville, Columbus, Ann Arbor

Northeast (Oct. 14-24): NYC, Providence, Boston

Texas (Oct. 23-Nov. 3): McAllen, Austin, San Antonio

Mid-Atlantic (Oct. 24-30): Philadelphia, Baltimore, Washington, D.C.

Midwest (Nov. 6-15): Chicago, Milwaukee, Madison

National Weekend of Action (Nov. 11-13)

This October and November, the CIW will set out across the U.S. with the truth about Wendy’s flight from the Fair Food Program and real, Worker-Driven Social Responsibility in Florida and the company’s decision to move tomato purchases to Mexico, where endemic human rights violations – from child labor to modern-day slavery – go largely unchecked. The six ‘Behind the Braids’ regional tours will spread the news of Wendy’s human rights hypocrisy to tens of thousands of consumers from Boston, Massachusetts, to Austin, Texas.  

The truth behind Wendy’s well-groomed braids is already out -- and from now until Wendy’s steps up to take responsibility for its supply chain practices, the Fair Food Nation will make sure that truth resonates loud and clear for Wendy’s consumer base from coast to coast to take note, and join the growing boycott.

Check out the Behind the Braids webpage for a schedule and map for the six ‘Behind the Braids’ tours. We’ll be updating it in the coming weeks with action details in each tour stop, and adding mobilizations organized by allies for the Nov. 11-13 weekend of action as they’re confirmed.

If we’re stopping near you or you’d like to participate in the weekend of action, get in touch ( to figure out the best way to bring the Wendy’s Boycott to your campus, congregation, or community!