Call Wendy's CEO and urge him to join the Fair Food Program!

Rather than paying the “penny-per-pound” and committing to suspend purchases from suppliers that violate farmworkers’ human rights, Wendy’s seeks to mislead their consumers with old-fashioned, worn-out excuses. Let Wendy’s know that it’s high time they join their major competitors in being part of the Fair Food Program! 

Here’s how to make your voice heard:

1. Call Wendy’s headquarters in Dublin Ohio at 614-764-3100.

2. Ask if you can be directed to Mr. Brolick – Wendy’s CEO. If they ask why or just don’t let you, you can say you have a comment about the company’s tomato purchasing policies – you’ll probably be redirected to customer service.

3. Once you get someone on the line, give your statement. Feel free to offer your own personal comments, or use the script

Let us know how it went!

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Wendy's is the only major fast food chain that has refused to join the Coalition of Immokalee Worker's Fair Food Program, which was recently called “the best workplace monitoring system in the US” in the New York Times. The statements your company has offered mislead your customers and do a disservice to your brand. Wendy’s must commit to the Fair Food Program, the only viable way to ensure your customers that the human rights of farmworkers in Wendy’s supply chain. 

Be ready when Wendy’s responds! 

Read these responses to Wendy’s PR points for background information:

1) Wendy’s says, “CIW demands we make payments to employees of the companies who supply our tomatoes from the Immokalee area in Florida...” In fact, this isn’t in any way how the Fair Food Program (FFP) functions. The FFP requires participating buyers to pay a “penny-per-pound” Fair Food Premium to their suppliers for purchases of Florida tomatoes. That premium is not paid by the buyer to the workers, but, as with Fair Trade products, is built into the final price of the goods. Wendy’s would not make any payments to any employees of other companies.

2) Wendy’s says, “However, because of our high standards, we already pay a premium to our Florida tomato suppliers.” Whatever premium Wendy’s claims to be paying, it is most definitely not the Fair Food Premium, it is not being monitored by the accounting systems of the Fair Food Program, and it is not going to address the grinding poverty suffered by the workers who have picked Wendy’s tomatoes for decades.

3) Wendy’s says, “All of the Florida tomatoes purchased by Wendy’s supply chain cooperative come from suppliers who participate in the Fair Food Program.” Wendy’s claim to purchase all of its tomatoes from participating growers rings hollow, first, because it is utterly unverifiable. All participating buyers report their Florida tomato purchases to the Fair Food Standards Council. This mapping allows for the accurate accounting of the Fair Food Premium and for the effective exercise of the market-based enforcement mechanisms behind the Fair Food Code of Conduct. Further, because Wendy’s refuses to join the Fair Food Program, there is no way to know if Wendy’s suspends its purchases from growers that violate farmworkers’ human rights, a commitment that represents the cornerstone of the Program.